Tuesday, October 1, 2013

And they say history is for nerds ...

Well, I am a nerd, but not because I like history. Were you aware that the owner of the Blatz Brewery, Valentin Blatz, was born on this date in 1862?

According to the Wisconsin Historical Society (http://www.wisconsinhistory.org/thisday/?action=search&month=10&day=1), Blatz was born in Miltenberg-on-the-Main, Bavaria, came to New York City in August of 1848 and then arrived in Milwaukee in 1849, where he founded one of the most well-known cheap-beer producers the Midwest has ever seen.

Blatz has evolved into a cultural icon right up there with Pabst Blue Ribbon, The Beast (Milwaukee's Best) and Natty Ice, so be sure to tip one back for good old Valentin and be thankful advertising for beer has progressed somewhat from the add below from http://milwaukeebreweries.wikispaces.com/Images:


First of all, I must be getting punked ... There's no way this add is real. But let's dissect it for comedic value any way, shall we?

'How Mother and Baby "Picked Up": What better way to get the whole family through a tough day than some Blatz?

"A case of Blatz Beer in your home means much to the young mother, and obviously baby participates in its benefits": A sixer just won't cut it. The wife and baby need a case. And perhaps my favorite part: "and OBVIOUSLY baby participates in its benefits." So let's get the whole family trashed ... errgghhh, I mean ... participating in the nutritional value of Blatz beer.

"The malt in the beer supplies nourishing qualities that are essential at this time and the hops act as an appetizing, stimulating tonic."

The kids these days have some crazy slang, but "nourishing qualities" has to rank right up there ...

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